The modern-day web design is characterized by features that compete for attention. We are distracted by push-buttons, call-to-action bars, and too many open tabs. Website designers have an extra task to integrate all main features of the website clearly and intuitively. For a website to stand out and have a seamless user experience, it needs to be more precise, orderly, and have a smooth layout.
Have a look at these 10 stunning web design trends and get inspired!
Oversized typography and features
To pass the message more clearly, web designers are opting for large and accentuated features. Everything on the website is oversized, including the typography, images, icons, and videos. The belief is that oversized features attract visual attention, and the visitor will understand the main purpose of the website from the start.
To make the oversized design to work effectively, you need to reduce the number of features on each page. It reduces clutter as too many features on a site can overwhelm the user.
The oversized style designer recommends a full screen video or photo, paired with a prominent text.
Are you highlighting multiple important products or website sections but you still want to retain an uncluttered look? Consider splitting your screen in the middle or create equal sized squares with your main features.
You can also go off the beaten path and instead of squares and rectangles you could divide it diagonally or in any other shape.
To create a bit more visual hierarchy into this divided design you can place an additional element at the center of the screen where the two halves meet. Those elements, which could be anything from your logo to a call-to-action (CTA) button or a menu header, will act as a focal point and balance out the screen.
Solid color blocks
Some websites break up their content into even more parts, resulting in an array of differently sized squares and rectangles.
With a photo or a few short lines of text placed in each section, it’s easy for site visitors to follow these bite-sized chunks of information. And to make the composition even more intriguing,you can even color the squares in various shades from your website color scheme.
While this trend is about displaying a collection of items in a visually striking website layout, the final result should not look like a busy collage. The color blocks should come together to form a consistent composition, making the design intuitive and easy to understand.
Larger white spaces
Consider creating more extensive white spaces to highlight the various sections clearly and to ensure that each item can stand out on its own. White space is the blank section between the multiple components in your design. Plenty of white spaces gives the screen a spacious and well-balanced feel. The spacing between lines, visuals, columns, and margins around the pages should be large enough to create an excellent visual layout.
Large white spaces are not a waste of space; instead, they help the user to create a distinction between the various areas. Also, the white spaces increase legibility, accentuate particular elements, create a sense of independent sections, and create a tidy and beautiful visual appearance.
The current white space trends are more tidy, with better image placement, and great typography. The resulting outlook is stunning with large, colorful, and bold features. Note that you can integrate a different background color other than the white color.
Exposed grid and windows
This is a web design trend that borrows highly from the current technological trends, by imitating iconography that is typically applied in apps and other operating systems. In this design, you may find the integration of rectangles and strokes (thin lines) to divide the screen. Therefore, we can get better guidance when reading through different sections. The design highlights the division of the screen and its building blocks. This type of website also often uses pop-up windows for more info or as a call to action feature.
Fluorescent 3D digital artwork
This example of 3D digital artwork integrates luminous neon-colored elements. These features play a significant role in attracting the attention of visitors. The 3D digital artworks pop-out on a clean and minimal background, making the main features stand out.
When 3D modeling programs combined with fluorescent colors are integrated into the web design techniques, the result is energetic and futuristic with a stunning visual appeal. Nevertheless, do not overuse this web design strategy, instead, scatter the fluorescent colors around the page in a balanced way. You may use neutral shades such as black and white as the primary shades, and then use the fluorescent colors as complementary colors.
A clean layout will go a long way in creating a great visual appearance of a web page, and it also makes sure that all the elements are strategically located. An overlapping layout effect creates a feeling that there is more to the page than meets the eye. An overlapping layout is made by placing various features on top of each other in a way that they are partially masked from view, and another object is the one that pops out once clicked.
When this style is structured correctly, the design is orderly and legible. Apply the large white space design to highlight the overlapping layout. You may make some elements larger with a more significant contrast to further differentiate between the various aspects. The overlapping layout is easily created with the parallax scrolling techniques, lightboxes, or by skillfully placing multiple elements onto each other.
Movement and interaction
The application of videos and animations into web pages is a technique that has been on the rise. A sense of motion and interactivity is very engaging, and it attracts the visitor's attention, especially those visitors with a decreasing attention span. Our eyes are always drawn by moving objects. So this feature is very significant in guiding the users to the most prioritized features.
There are various movement designs in use today, such as micro-animations, motion typography that may run across the page and video animations. To integrate this design appropriately, first determine which areas of the page you want to accentuate. Do not over-apply the feature as it could distract the users from getting the rest of the details. Apply motion element to support your content or message.
Full screen style
Most of the web designers are recommending extensive features with prominent white spaces. The fullscreen style involves expanding a particular element so that it takes up all the space on the page. A large feature, such as a contact form, the newsletter signup or filling a delivery form of an online store, is more inviting to relate with.
This webdesign focuses on creating visual tools to help deliver the content or message of the page. The use of imagery, icons, and other visual features are essential for your user experience.
When these illustrations are placed appropriately, they can significantly improve the user experience. This type of figures used will send the intended message an they are essential in creating a stunning visual language that integrates your brand's vision, mission as well as the core values.
Now that you are inspired it is time to take the next step and look more in-depth at the next step to take in creating your professional website.
We hope that this overview of 10 stunning website design trends will help you in your online journey. Do not hesitate to contact our team if you have any questions.