You don't have to be the most excellent writer to craft the best blog post. The idea is that you are the most knowledgeable person about the topic you are writing and you want to transfer your knowledge to other people who are interest in that certain topic.
Before you begin writing a blog post, you’ll need to build a home for your online content. Then, the writing can begin. Below we’ll show you how to write a blog post and provide some of our favorite blog post examples for some visual inspiration.
We write because we have something to say not because we want to say something.
Who is your audience?
You aren’t just writing for yourself, you’re trying to tell someone something that you know is important or helpful for them to know. So, who is this person? What information are they looking for and what interests them? Before putting your pen down on your paper you’ll need to find the answer to these questions.
If you own a bakery and your delicious cookies are the talk of the town, you can target anyone interested in or looking for inspiration around desert recipes. How would you figure that out though? You should start by looking up some successful blogs in your industry to get an idea of the content that they are sharing.
With research and insights you’ll be able to formulate a consensus on whom you’ll be speaking to, and the type of content you should be sharing with them.
Select the subject of the blog
After determining your audience, this is the time to select the main topic of your blog post. There is much into choosing the subject of the blog post, such as choosing the actual topic as well as the format. If we continue with the baking business example, let’s say you choose to write about your best selling chocolate chip cookies. That’s a great start, but there’s much more to it. Next, you’ll need to choose a format, such as one of these examples:
The how-to blog post: How to Bake Chocolate Chip Cookies from Scratch?
A handpicked list: Our Top Chocolate Chip Cookie Recipes.
Tips and advice: How to Make Your Homemade Chocolate Chip Cookies?
A definition-based post: What Are No-Bake Chocolate Chip Cookies?
Top trends: The Best Chocolate Chip Cookie Recipes Of 2020.
Company update: A Sneak Peak into our Collection of Chocolate Chip Cookies
Incorporate SEO keywords in the topic
After determining the topic and the format, the next thing to do is optimizing the topic we can make sure it is noticed by the Google Search engine.
How will you get more people to view your content? The answer is; "finding better keywords". Improve your keywords insights using this comprehensive guide on keyword research: How to find the best Keywords for your SEO strategy. Keywords are the short phrases or single words that you locate strategically throughout the blog post and the website to improve the article's accessibility through the Google Search engine.
Research and refine your topic
Get an idea of what kind of content already exists in regards to the keywords you’ve chosen. What are the results you can already find when you search those keywords. Do so by going through the first few Google Search results to get an understanding what subtopics and key points they covered in the different top blog posts.
A combination of your knowledge and your research will help you write the most complete blog post people can find. Google will reward you for it, customers will thank you with lovely comments, and you’ll become bigger expert on this topic along the way.
Create the perfect headline
Make sure that the headline captures the attention of the target audience. Hook your readers with an interesting headline to ensure that they will be reading the rest of the blog post as well. Let the headline be thought-provoking or emotional to stand out from other blog posts. Here is a list of a few headlines as an example:
Create an outline
Now it’s time to create the mold of your blog post. This will be your main structure. After that's finished you can poor in the batter and let it bake in the oven.
You already know your title so now it is time work on the sub headers.
Sub-headers are essential in dividing your content into orderly bite-sized sections. These sections should be to the point and informative.
In the outline you can already add the main takeaway of each of these sub headers. This will help you to write in a more structured way without missing out on the main goal of a specific topic within your blog post.
Write an engaging blog post
After designing the outline, it is now time to do the actual writing. Include the headline, an introduction, and an engaging body text.
Try to immediately capture the reader's attention by sharing interesting facts, sharing a quote, or telling a short, captivating story. Then, brief the reader on what the blog post is all about.
The next step is to create the body of the blog post by filling in the text for all the outline's subheaders with relevant details. Share the insights that you have about the topic and other significant information that you have acquired during your research. Keep the message short and straightforward to keep the readers entertained. You may also include a conclusion to wrap up your ideas in a few engaging and informative sentences.
Integrate relevant images
It's great to illustrate your written text with quality and engaging images. Use one image as a featured image that would really attract the audience you want to reach. Make sure that the photos you add bring some value to the topic.
Integrate call-to-action buttons
When writing your blog post, have a clear intention in mind of what you want the readers to do after reading your post. Do you want to direct them to a certain product? Is it to increase the conversion rate on your e-commerce website? Do you want them to follow you on social media for more recipe tips?
Have a call-to-action link that guides the readers to your objective.
Enhance your SEO
To improve the search engine optimization, you need to do more than just using the right keywords.
You need to sprinkle the selected keywords throughout the blog post to improve SEO.
Use the exact words in the headline, the post description, and in the URL.
Proofread and edit
The last thing that you need to do before publishing your blog post is to proofread it in order to remove any spelling and grammatical mistakes. A blog post full of typos may come out as unprofessional. Ask a friend to go through your blog post, or even seek the help of online tools such as Grammarly to edit your blog post.
Looking for more info on how to write a blog post that converts readers into clients? Or are you in need for someone to assist you in your online journey? Look no further and drop us a line through our contact form.