We write because we have to say something in the most appropriate way. You do not have to be the most excellent writer or even a professional to craft the best articles. The idea is that you are the most knowledgeable person about your brand, and you are the only one who can provide the best thought about your brand.
Creating an engaging blog post is an excellent way to establish your brand, boost the SEO, as well as drive more traffic into the site. Before starting this journey on writing the perfect blog post, consider reading these crucial insights to captivate your readers and get more conversion rates from your website.
l Determine the audience
l Select the subject of the blog
l Incorporate SEO keywords in the topic
l Research and refine the topic
l Create the perfect headline
l Create an outline
l Craft engaging article
l Integrate relevant images
l Integrate CTAs
l Enhance SEO
² Determine the audience
When writing the blog post, you are communicating with real people whom you want to understand something important. So, define your audience and clearly understand what it is that the audience is interested in.
For instance, if your brand is into cookies and cake baking, your blog post could be targeting people interested in festivities and food recipes. You could get some inspiration from other blog posts offering the same products to get the most appropriate ideas. With these insights, you will determine who your audience is and what type of information you should be sharing with the audience.
² Select the subject of the blog
After determining your audience, this is the time to select the topic of your blog post. There is much into choosing the subject of the article, such as choosing the actual topic as well as the format. For example, if you need to write about chocolate cookies, you need to consider the following formats:
How-to blog post: How to bake a chocolate cake from scratch
Handpicked list: The best chocolate cookies recipes
Tips and advice: How to make your homemade chocolate cake extra yummy
A definition-based post: What are No-Bake chocolate cookies
Top trends: The best chocolate cookie recipes for 2020
Company update: Our new collection of chocolate cookies for 2020
² Incorporate SEO keywords in the topic
After determining the topic and the format, the next thing is to optimize the topic for the search engine. How will you get more people to view your content? The answer is in enhancing SEO keywords. Keyword research is an essential element of SEO in ensuring that your content reaches a broad audience. Determine which terms can make your blog post to rank higher in the Google search engine. Improve your keywords insights using this comprehensive guide on keyword research: making website SEO keywords. Keywords are the short phrases or words that you locate strategically throughout the article and the site to improve the article's accessibility through the Google search engine.
² Research and refine the topic
Google through similar websites to get more inspiration on the particular topic. Search the keywords on the Google search engine to assess the results of the keywords or related keywords. Understand which topics have been covered from the Google results. Use this knowledge and incorporate your own insights to create the perfect blog with great SEO keywords.
² Create the perfect headline
Make sure that the headline captures the attention of the target audience. Hook your readers from the headline to ensure that they proceed reading the rest of the article. Let the headline be thought-provoking or emotional to stand out from the rest. Here is a list of a few headlines that will help you create your own:
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² Create an outline
An outline is essential in illustrating the structure of your blog post and to ensure that you have tackled all the areas of your article. Include the header and continue to the sub-headers. The sub-headers are essential in dividing your content into orderly sections with sub-titles to enhance user engagement. Ensure that the subheadings are precise and informative. If it is a step-by-step process, outline all the stages before getting into the actual writing.
Craft the subheaders in the same manner they will appear in the final copy to get a full view and to ensure that all the info is accounted for. Note that when the users are reading your article, the subheading comes second from the headline. Furthermore, you may add bullet notes below the subtitles to present more ideas that will be beneficial when writing the blog post.
² Craft engaging article
After designing the outline, now it is time to do the actual writing. Include the headline, an introduction, and an engaging body. In the introduction, try to capture the reader's attention by sharing interesting facts, sharing a quote, or telling a short, captivating story. Then, brief the reader on what the blog post is all about.
Then, create the body of the article by filling the outline's subheaders with relevant details. Share the insights that you have about the topic and other significant information that you have acquired from research. Keep the message short and straightforward to keep the readers entertained. You may also include a conclusion, if necessary, to wrap up your ideas in a few engaging and informative sentences.
² Integrate relevant images
It is great to illustrate your written text with quality and engaging images. Use one image as a featured image to attract the viewers to the site from the homepage. Make sure that the photos add value to the topic.
² Integrate call-to-action buttons
When writing the blog post, have a clear intention in mind- what you want the readers to do after reading the post. Is it to direct them to but a certain product? Is it to increase the conversion rate on your business website? Have a call-to-action link that guides the readers to your objective.
² Enhance SEO
To improve the search engine optimization, you need to do more than just design the right keywords. You need to sprinkle the selected keywords throughout the blog post to improve SEO. Use the exact words in the headline, the post description, and in the URL. Besides, include the keywords on the meta tags and on the alt text of the images.
The last thing that you need to do before publishing your article is to proofread the article to remove the spelling and grammatical mistakes. An article that is full of typos may come out as unprofessional. You may request a friend to go through your article, or even seek the help of online tools such as Grammarly to edit your blog post.