Google has a powerful search engine that provides us with all the links we need to get to whichever site we desire. Without the Google search engine, we would really be in the dark about what is happening in the world or wouldn't know about cool new products or even what is going on in the life of other people around the world.
As a business owner, Google is not just a place to learn about other people, but a place to let other people find you, your brand, products and services. Therefore, you need to make sure that other people who are looking for you and your services get to you, and it is your responsibility to help them find you by investing some time into search engine optimization.
You already have access to some essential tools to boost the SEO of your site. If you use these tools correctly, you will earn yourself a visible spot on the search engine result pages of Google, commonly referred to as the SERPs. Below we'll list the best resources to improve Google's discoverability and how to use them effectively.
How to boost your SEO?
Post your website on Google
Provide a trail of links
Perfect meta tags
i. Post your website on Google
While Google is a potent search engine, it needs you to help it locate your site quickly among the millions and millions of sites. Apart from publishing your website, give Google a heads up that you actually exist by submitting your site to the Google search engine. You need to give google access to the a sitemap of your site to Google Search Console. Here is a complete guide to Google search console if you are new in this field. It is like saying hello to Google and giving it a little push to index your site.
ii. Provide a trail of links
Apart from posting your site on Google for quicker indexing, ensure that you leave a link to your website every step of the way. Plant your link elsewhere possible on the web.
The more links you have, the more credible your website looks to Google.
If you have friends who can give you a shout out on their websites or blogs, encourage them as they will contribute in directing the Google bots to your site. You can also reach out to valuable website owners and ask if you can be featured on one of their website pages.
Also post links to your website and individual pages on your social media profiles and any other online platforms that you use. Online directories and forums are also an essential spot to put your links. Note that each place you put a link to your site or a specific page becomes a way to increase your chances of being found on Google.
iii. Use Quality keywords
Make sure that you choose the perfect keywords. Quality keywords are usually about three to five words that a Google user might put on the Google search engine to find your website or related websites. Keywords are essential because if there is a match or any relation between your keywords and what a user is typing on the Google search engine, then your site will have a higher chance of being found. For instance, if someone is searching for 'Aussie summer holiday destinations' and your website happens to be titled 'Australia Perfect summer camping parks,' if you have distributed these keywords appropriately in your site and other online platforms, then Google bots will easily rank your website high up.
Even when a user is typing the given phrase, he or she may be looking for a very specific item but he cannot locate the right words. So, when you use the right keywords, Google will provide related content to the user, and yours may just happen to be what the user is looking for. Try to do some keyword research to understand the best keywords used and application techniques. After understanding the best phrases to use, your next mission will be to sprinkle them in the website, specific webpages, links, and on the website's SEO settings to let the Google search engine be aware that your site holds the content that the user is looking for. The Google search engine endeavors to direct users to the most appropriate content. So, ensure that your choice of keywords fits with the message your website wants to convey.
iv. Use Perfect meta tags
Selecting the perfect meta tags, and managing them accordingly is the next big mission. You may use the best keywords and announce to Google that you need them to find your site, but amidst the millions of requests, how will you get Google to pay close attention to your website? One perfect way to tell Google that you deserve a high SERP result is to use appropriate meta tags. Meta tags are significant in creating a page's listing on Google. The blue lettering is the meta title or SEO title, while the short black blurb beneath it is the meta description. This text does not actually appear on your site, but it appears to the web browsers, and it is essential in convincing them that yours is the correct site to click on. Choose clear and concise words without compromising the use of keywords while weaving a meta tag and the meta descriptions.
v. Mobile optimization
A mobile-friendly website is the next big thing that Google is looking for to drive traffic to your site. Mobile devices account for most of the internet traffic in the world today. Mobile devices are portal in comparison to laptops and desktops, and they are user-friendly. As such, ensure that your site is optimized for the mobile web browsers. Let the users experience the same services through the phone as they would have in the desktop version. Do not let your users experience cut-offs or inefficient design on their phones.
Google has taken a keen interest in mobile-friendly websites, and they will rank those higher on the SERP results if it makes the mobile users happy. Ensure that your site is mobile-ready with easy formatting and loading speeds. If you are new to mobile optimization, consider reading this article on the best practices for presenting information on your mobile device. Your users have their mobile devices in their fingers, ready to act on whatever idea comes to their mind. If the idea is to buy a product, let them have a seamless experience in buying it on the spot through their phone.
Localization is essential in pulling location-specific Google searches. Google often populates its search results on what is available in the local area. Google maps guides the Google bot in finding the closest options as per the geographic location. For example, if you are is selling cars in a specific city, and a user that lives in your city searches for 'second-hand cars' then the Google search engine will have a higher chance of ranking your website in the search results of local people.
To localize your business appropriately, fill out your Google Business profile with relevant details such as contact info, name, address, website, phone number, location, and hours of operation.
We hope that these 6 Quick Steps to Get Your Website Found on Google will help you in your online journey. Do not hesitate to contact our Knight Design team if you have any questions.