After launching your new website or after redesigning your existing website, the next step is to get people to visit that website you worked so hard on. For many business owners a website is an extension of their business, and for online stores it is their actual core business. So as soon as you’ve created a pixel-perfect website, it’s time to work on driving quality traffic to it.
Driving quality traffic into your website requires a lot of effort, commitment, and time. Take advantage of tools such as SEO, blogs, social media and online advertising to drive more traffic to your business. Here are eight practical ways to drive traffic to your website.
1. Use NEWSLETTERS and EMAIL MARKETING
An old trick in the book that still works perfectly is email marketing. While you may have a love/hate relationship with the number of newsletters you are subscribed to, it can be a valuable tool to boost your website traffic, online sales and lead collection. In its simplest form, email-marketing is a great way to tell your audience about the latest blog posts or inform existing customers of an upcoming sale.
You can check the analytics of your past emails and newsletters to evaluate their success.
When crafting an email or a newsletter, remember to:
Craft a catchy and attractive heading and easy to read and view content.
Be direct and to the point. Your readers will lose interest quickly, so be brief and straightforward.
When you make your point clear to the reader, immediately put a Call-to-Action (CTA) link or button. Make sure the CTA stands out so the readers won't miss it.
2. IMPROVE your SEO
Search Engine Optimization aims at driving more organic traffic to the website by ensuring that the site appears high on the Google search results. Crafting the correct keywords for your website is essential for your SEO strategy.
The structure of your site’s heading and titles (H1, H2, H3, etc) matter for your SEO. Make sure that you add alt-text to your images, and that the keywords are matching the text of your page they appear on.
Remember that your desired Google ranking will not be reached in a single day, even if you have applied all the necessary steps. Patience and consistently uploading quality content will yield the desired results with time. SEO is a slow process but should not be underestimated.
3. INTERACT and SOCIALIZE with Customers
We live in a digital age and we can not avoid social media. Utilize social media platforms such as Twitter, Instagram, Facebook, TikTok and all the other platforms that your audience is actively using. These platforms have millions of everyday users who can become your potential customers. Create some compelling content concerning your brand and share it.
Social media marketing is less expensive compared to offline marketing. Provide consistent, quality, and unique content, and you will get a considerable number of loyal followers. Use the popularity of existing posts to create more content that your audience will find interesting.
4. Make lots of relevant BLOG POSTS
A blog is essential for every website as it can definitely drive much traffic to your website if you are writing valuable content that people are searching for. Update your blog regularly with quality content so that the 'search bots' can come to your site more often.
Be Consistent
To make great results from a blog, be committed to see its success. Be consistent in creating content and do not wait too long with posting new material. Blogging takes effort and time before you can see actual results. But give it enough time and love and can have a big impact on driving traffic to your business website.
Show your expertise
The blog is the perfect place to showcase your knowledge on different topics that your audience is interested in. Make sure to connect the dots between different blog posts so your audience can read more about topics that they might be interested in.
Provide fresh and quality content regularly
Do not repeat blog topics over and over. Provide new and helpful content to keep your readers entertained and attracted. Also, ensure that the content is "evergreen," meaning that it will not go out of date or keep on needing to be updated.
Update old details
Upgrade your old posts that are no longer bringing in traffic to your website. You may be able to republish them with updated and more relevant information. Also, ensure you check the latest SEO trends to ensure that your posts are also technically up-to-date.
5. Consider GUEST BLOGGING
Encourage guest blogging on your website. When you allow others to add content to your website, you invite new and fresh ideas that can go a long way in driving more traffic to your site. Guest blogger provides a different expert perspective on a topic that you may have lesser knowledge. Also, the guest (or famous influencer) has his or her followers, who will definitely be welcome to read the writer's article from your website. In the process, they may like your products or blogs and become long-term fans and customers.
6. Expand your OUTREACH strategy
Connect with other bloggers and influencers in your niche to get more exposure by letting them promote your products and services. Outreach advertisement is necessary to get a bigger fan base and a larger social following.
Start by determining your target audience and track down the influencers they are already following. Reach out to them and find out if they might be interest in your partnership proposal. If you get interested partners, remember to consistently follow-up on them to create a long lasting relationship.
7. Give expert input through an online FORUM
Find forums that talk about topics that are related to your brand. You will have the chance to interact in a meaningful conversation with possible new clients. It can be a great place to tactfully place a link to one of your products or a blog post if it contributes to the conversation. Do not spam on a forum, but really try to help people that might benefit from your products and services.
8. Start with online ADVERTISING
All the above steps demand more of your time than money. But if you wish to increase the traffic in the quickest way possible you should invest into paid advertising.
You buy your way to the top of the Google and Bing search results, but keep in mind that one click can cost a lot depending on the keywords you are bidding on. And you will need solid Pay Per Click strategy so you don't burn your advertising budget without a return on investment.
Social media advertising might be better for companies that know their audience as it is easier to get your add in front a certain audience. But make sure to test and experiment with different copy, images and call-to-actions. Keep perfecting your ads till you find something that works perfectly for your audience.
We hope that these 8 steps to drive more traffic to your website will help you in your online journey. Do not hesitate to contact our team if you have any questions.