Call to Actions (CTAs) that convert website visitors into clients

Call to action buttons (CTAs) are present on every website. Most "product pitch articles" on a website often finish off with a call to action button in order to direct the user on what to do next.

  • Do you want them to subscribe to your newsletter?

  • Should they use a sign up form?

  • Can they read more about your products?

  • Do you want them to download a white paper?

  • Can they give your sales team a call?

When designing website features, we need to optimize the user experience by guiding your audience through the steps you want them to take.


The call to action buttons are essential in enhancing the website navigation process and should give the user a seamless experience. It helps to streamline what the website users do while they are on your website.

How to create call to action buttons:


Don't go for the typical ‘Click Here’

When you write 'Click Here,' the call to action button is short and precise, but it does not tell a visitor why they should click on the particular button.

It seems that this specific button is outdated, and it is now time to design a benefit-driven CTA that converts. The CTA should at least show the users where they are going, why they should go there, and what they will gain by clicking on the CTA.


Add a single action

Do not add too many ideas in a single CTA as the visitor will not understand which action to perform. Incorporating too many actions in one CTA will make it too long ad confusing. As such, the visitor might not click on the CTA at all when 2 or 3 activities compete in one CTA.


Therefore, it is crucial to design a CTA with only one directive. If there are more details to be known, integrate those in the body of the text.

Use active words

When creating a CTA, it is essential to use action words to convince the users to take the desired action. After creating attractive products and services, the next step will be to design an excellent CTA to give your users that little push they needed to give you a call, buy, subscribe, book, click, send an email or perform other functions on your website. Try to use a verb to tell your users what to do.


Consider the tone and voice of your text

While creating an attractive CTA, it is significant to match it with the tone and voice of the rest of the text on the website.

So, stick to the language of the story that you are telling when designing the perfect CTA.


Do not try to sell it too hard

Trying too hard to sell your products and services is never a good idea. When someone tries so hard to sell us something, it often makes us uncomfortable with a negative attitude towards the brand. The sense of desperation of the seller often makes the buyer not purchase the item at all.


To get the most clicks from your CTAs, simply tell your visitors what to do, do not sell. Let the users make personal choices depending on the qualities of your brand, usability, and how well you market your products. Therefore, use the CTAs in moderation throughout your site; instead, give more focus on what the users will gain from using your products.


If the CTA is urgent or has an expiration date, you can include words that suggest urgency such as ‘today’ and ‘now’ to pass the intended message.


Let’s summarize

When designing your CTAs, moderation is key. Focus on what you want to achieve from the particular CTA to maximize the number of clicks. Then, evaluate the success of your CTAs regularly by getting your stats on the CTA clicks. This will give you an accurate idea of the CTAs that work and the CTAs that do not work for your audience.


We hope that these Call to Action tips will boost the user experience on your website. Do not hesitate to contact our team if you have any questions.


P.S. Did you know that we got featured as one of the top Digital Marketing Agencies for Startups to work with by topmarketingcompanies.com. Now you know ;)