This is purely an SEO talk on how to find the perfect keywords to drive organic search traffic into your website. Creating a stunning website is only the first step in the path to success. In order to encourage the much-needed traffic to your site, you need to rank high on Google search engines.
One perfect method of bringing visitors to your site is by using the right keywords in the website pages, content, and related links. Keywords should be short and concise, about three to five words and they reflect what potential customers would type on the Google search engine when looking for your site or related sites. You know your brand better than anyone else; thus, you are in a better position to design which phrases mirror your business best.
To help you decide on the right keywords, here are some ideal tips:
Create a list
Make a list of possible keywords from your site. Evaluate which words or phrases that the visitors may use when searching for your website on Google. To be sure that you are on track, try to Google those phrases yourself and see where they lead you.
Be Specific
When probing into the right keywords, choose the terms that describe your brand clearly. Then, you may blend your brand description with some organic terms such as 'DIY,' the location, and other details that might help in discovering your site through Google search.
Be objective
When deciding on the right keywords, do not be subjective. Think like your customers. Put yourself in the shoes of a visitor who hardly knows of your site, and think of how (s)he would get to your website through Google search. Which words would they have to type in the Google search bar?
Integrate Keyword tools
There are various SEO keyword tools, such as Google Analytics, SEMRush, and Moz explorer. These tools are significant in telling you exactly how many people are searching for your keywords or related keywords. Besides, these tools help you get some keyword samples and also tell you which keywords are on demand or competitive.
Consider using the Google keyword tool as it is free, and the best of all is that Google owns it. However, Google now demands you to run an Google Ads campaign to access this service. If you do not want to run the Google Ads campaign, you can still access the monthly keyword tool of a given area, such as a county or a state.
The Moz Explorer only provides nationwide search data, but it's excellent in recommending efficient keywords. It can suggest longer quality phrases, about three to four words, that offer an excellent choice for small businesses. Moz Explorer gives a 30-day free trial then you have to pay for the services. You can take advantage of the trial period to get all the data that you need. To use Moz Explorer, enter the Moz Explorer domain, then enter the keywords for your business, select country, and below keyword suggestions bar click on 'Select 1000 suggestions.' search results will be displayed as well as the recommended phrases. If the result is 'zero data,' then it means that the search volume is zero or very low.
SEMRush provides website owners with keyword data and also information on how the competitors are ranking on Google search. To use SEMRush, search their domain, click on organic results, and then click on positions. However, SEMRush gives you only a day to try out the product then you pay for further services.
Analyze your competitors
You may choose the right keywords but still find it hard to run high up on Google due to competition. Some keywords are highly competitive, and you will have a hard time to get noticed in the search results for using these keywords. For a small business owner, using competitive keywords may work against your plans. Therefore, try to apply the following strategies:
Find a niche. Determine the niche of your brand and find the relevant keywords. If you are a photographer in nearby Munich city, putting your keyword as 'a stunning photographer' may lead you to competitive keywords. Try to state your particular niche, for example, 'black or white' wedding, anniversary, or graduation photographs. You also want to include your very local town or city area to appear on the search results of locals.
Provide quality keywords
Quality is always better than quantity when it comes to keyword research. Do not consider taking the phrases that rank high up on monthly Google searches as they are very competitive. Besides, they may not bring you any genuine and long-lasting customers. Find the keywords that accurately describe your business and what you do. If a visitor finds themselves in the right place, they will stay; otherwise, you might experience a high bounce rate.
Identify the right keywords for your site and apply them in all the pages of your website, including the blog, if you have one. You may also consider using the keywords in the meta tags, tag descriptions, internal and external links, and in image alt texts. Provide what fits you perfectly, and you will rank higher on Google.
We hope that you now know how to boost your website traffic by finding the right keywords. Do not hesitate to contact our team if you need someone to guide you through the journey of boosting your SEO and website traffic.