As a musician, it is essential to have an electronic press kit to help you get gigs. An Electronic Press Kit (EPK) is a vital tool in your music career, and here is a complete guide to help you create the perfect EPK.
What is an EPK?
An EPK is an online resume that is designed specifically for music gigs. Electronic press kits help your potential clients to know more about you and how to connect with you more efficiently.
How to create the perfect EPK
Design your EPK for the right audience
EPKs are designed to connect you with people who want to work with you. Therefore, create your EPK to target booking agents, record labels, venues, reporters, media, promoters, and other potential collaborators. When making an EPK, have these partners in mind to create the message that sells you and your brand.
Include the following details in your EPK
1. Your Bio:
These are the details about who you are and why you started your music career. Also, include your stats, band members, and the type of instruments that you play.
2. Contact information:
Your potential clients will not book you if they cannot contact you. So include your contact info and location in your electronic press kit. But make sure which details you want to give them, you might not just want to give your phone number to everyone.
3. Photos:
A name is not enough to show who you are. Add some professional photos that are downloadable to allow your potential collaborators as well as fans to identify you from the crowd.
And specify which photo's the venue or festival organizer can use to put on their media channels to announce your presence.
4. Music:
Your electronic press kit is all about you and your music. Include your discography and link them towards your Spotify or Soundcloud account so they can check your music. Remember to include all the most important tracks together with essential details, such as the collaborators, lyricists, and instrumentalists. Including these extra details makes it more professional, which can help a lot if you are just starting out.
5. Videos:
Link to all the awesome videos you shot in your EPK to show your clients what to expect from you.
6. Press:
Add any important newspaper, magazine, blog or venue that have given your brand a shout out.
7. Tech Rider:
List all your technical requirements, such as the number of mics, plugs, stage plots, etc. This helps help your booking agents accommodate your needs. Create this list in a downloadable format to help the clients to get it more efficiently before the event.
8. On the road:
If your booking is out of town, let the booking agent know your hospitality details, such as the number of the band members that will be traveling, the type of accommodation-number of rooms, or any dietary restrictions.
9. Put your EPK on a killer website:
Already to start impress venues and booking agents as soon as they enter your website.
Protect your press kit
Unlike your music website or the social media platforms that you would like everyone to see, An electronic press kit is sensitive information that should be kept under a password.
Distribute the EPK where needed
You can share your electronic press kit as an added section on your website, or you can keep it on its own. It's wise to have a printed version of the EPK with you while going to events as you may run into people prospecting for events and festivals who may require your services in the future.
We hope that these tips to create the perfect electronic press kit help you a lot. Do not hesitate to contact our team if you have any other questions.