When designing the look and feel of your website, you need to consider a lot of factors such as which website colors to use, hero images, illustration, choosing high quality media features, etc. But it is also important to write compelling content. And it is even more important to choose the right fonts to showcase your valuable content.
Typography is one of the most important factors that a website designer works on. It is important to use a typeface that suits the brand's voice and core values AND that can also be used and displayed in a readable way on a wide variety of devices. Check this guide on 10 vital steps in making a business website redesign checklist to understand other factors to consider before publishing your website.
Here is a complete guide to help you choose the right fonts for your website.
Make sure that the fonts match the brand guidelines
Include the right typography that matches your brand's voice and core values to reflect your brand identity. Your online presence is very unique, and you need to find the right fonts for your website without imitating other sites. You may borrow some inspiration but try to maintain the authenticity of your site in a more attractive manner.
Rank your fonts according to their importance.
It is a rule that you should never use more than three fonts on your site. These fonts should be hierarchical with regard to their level of importance. When choosing inspiring website color schemes, the primary, secondary, and accent colors should be determined. Use the same mindset of this color scheme pattern to create the right fonts for your site.
The primary font is the most visible font of your content. It should be applied to all the headers throughout the website. Consider matching the primary font with the logo and the logo text to improve brand recognition.
The primary font needs to be the most identifiable font, even if it will not be the most used on the website. It should be catchy to create an excellent first impression to the users and to create a memorable experience.
It can reflect that you are a serious business, a quirky freelance artist or something in between.
The secondary font is mainly used for the content text on your website. This includes the written text in the paragraphs, product descriptions, and in the blog and other related articles. Whereas the primary font should be catchy, the secondary font needs to be legible and clear for the users to read the content more effectively. Make sure to test this font and the font size on different devices to see if it is universally readable.
The accent font is mainly applied for very specific purposes on your website. For instance, the call-to-action buttons may be designed using the accent font. The accent fonts help to attract the users into performing a desired action such as clicking on a specific button.
Understand the principles of font categorization
There is a wide range of font types, such as Gothic, Roman, and Grotesque. However, when choosing the right font for your site, you need to go beyond these typical font types. Focus on the essential font classification types such as the serif, sans serif, and script fonts.
The serif fonts are mainly used in print, books, newspapers, etc., serif fonts are classic and elegant with a unique appeal. Older audiences will quickly identify with the serif fonts.
Sans serif fonts
Unlike the serif fonts, the sans serif fonts do not have a serif line attached to them. The younger generation mainly identifies with this font as it is used in most of the present-day websites.
The script font originated c.1600 handwriting styles. The script fonts have both formal and casual fonts. It's ideal if you want to attract attention. Use the script font only for tittles as it will be difficult to read in paragraphs.
Understand the weight/size of your words
When you decide on the right font scheme, the next step is to determine the size for the titles, subtitles, and for the paragraph texts.
Factors such as the weight of the fonts will affect the visual appeal of a font. You can adjust the weight of your font by using bold or italic while still staying withing the same font style.
The headings and the subheadings are the best place to apply your creative fonts. Remember to stick to conventions and avoid using more complicated fonts. The use of great fonts will impact the ability of the user to absorb the content as well as explore more content.
We hope that you now know how to pick the perfect fonts to use on your website. Do not hesitate to contact our team if you have any questions.