To drive more traffic towards your website, you must know what your users want. Understand your audience and determine what they are looking for. Find out what works and what doesn't work on your website. This knowledge will give you more insight into shaping the tone of your brand and to improve your web content. Also, you will make the website more accessible and user-friendly, and you will give your website a better search engine ranking. Google Analytics gives you the ultimate platform to analyze the traffic to your website.
Who is your audience?
When analyzing traffic to your website, first understand who your users are. Also, understand how the site visitors are using the content. The best way to evaluate these facts is by using Google. Google can give the best answer to your queries. In the audience section of your website, you will find crucial information regarding the traffic to the site. Here is a breakdown of the diverse information you can use from the site and from Google to understand user actions and their flow to and on your website.
Assess the User overview
What is the performance of the website?
Before evaluating the traffic to your website, first, understand how successful the website is. Have an understanding of the number of visitors to the site is essential before analyzing the user details.
Amount of Sessions:
How many visitors does your website attract? By checking the sessions, you will understand how many users visit your site. You can select a specific date, and you will see the number of visitors on that particular day or period. Sessions record every time a visitor accesses the site. You can have several sessions from the same person as every time a user browses the website it counts.
The number of users:
Check how many users visited at least one time. The users parameter indicates the number of visitors who accessed the site at least once. The difference between the users and the sessions is typically the number of return visits that each user had to the site. Therefore, the more the number of returning customers you get, the more satisfied and engaged the visitor is.
Examine the Behavior of Users
How are the visitors behaving while on the site?
After understanding the sessions and users of your site, proceed to get more details. Understand what these visitors are doing while on the site. Google is always monitoring the user activities on the website to monitor the quality of your content. Consider the following points when analyzing the behavior of the site's visitors.
Pageviews and number of sessions:
Understand how many pages each visitor is viewing. Basically, the more pages that a user browses, the better it is for your website. Consider the average number of pages that each user is navigating to get a better understanding of the site's content. To get this information, look at the session and page section.
Duration of Sessions on the site:
Assess the average page duration of the visitors. How long are they staying on a particular page? The longer the visitor's period on a specific page, the more engaging and relevant the content is to him or her. This is an excellent indicator to Google, and it will contribute to your organic search result ranking.
Assess the bounce rate:
Critically determine if your site is what the visitors are looking for. The bounce rate shows the number of visitors who browsed the site and left without making any interactions at all. This means that they did not click anywhere on the website. Therefore, the website cannot track them, and it will record their session duration as zero. The bounce rate indicates that you are not showing the right information; you are not using the right keywords. Ensure that the bounce rate is low by making engaging content and by having a clear navigation flow on your website.
Audience evaluation
If you want to address your customer's needs effectively, you need to understand who they are first. Understanding the type of visitors to your site will make you use the right tone of voice when writing the content.
Different age groups require a different tone of voice; for instance, you will address teenagers differently from adults. Also, you will be able to write content that fits the visitors local language to identify with them effectively. So you can focus your marketing strategies on the right people without wasting valuable time and effort. You will also identify with the users as well as visualize their actual needs, tastes, and preferences. To ensure that you are reaching the right target audience, consider these crucial parameters:
Demographic analysis:
How old is your audience? In the audience demographics section, you will find the age of the visitors as well as their gender. Talk to that average age group that is frequenting your website by giving it more of the desired content. However, there are other visitors of different ages who you need to consider too.
Audience geographical location:
Consider the audience location. Where are your average visitors from? The geo is essential in indicating the language and physical location of the user. This will also help you to create the desired content for your audience. This can also help you with your SEO strategy if you want to focus your SEO on specific geographic areas.
User Acquisition
Knowledge is power, and knowing your audience is one of the essential strategies of boosting the site's SEO. The acquisition does not mean their geographic location, but the online source they are coming from before accessing your site.
The online source of the traffic to your site will help you understand if you are a great social media marketer or an SEO master. Besides, you will appreciate it to know if the newsletter is driving the traffic or if the traffic is coming mainly from your online ads. The acquisition section in Google Analytics will give you all these answers.
Sources of traffic include
Organic Google search:
The organic search comes from the Googlers. These are the users who found your site through the Google search engine. If the traffic from the Google search engine is high, know that you are using the right keywords. If it is not high, then you beter start doing some keyword research. Get more details on the small number of Googlers getting to your site through the Google search engine and derive from that information a hint of the keywords that are driving them to the site. Even if you will not get the full picture, use that hint to test with different keywords in order to further optimize your website's SEO.
Email marketing:
This is the traffic that is created by visitors who are reading your newsletter or any manuscript that you have provided them.
Direct referrals:
Direct traffic is from your believers. These are the users who entered your site through their browsers. They are your current fans and customers.
Social media links:
Social traffic is generated by your followers. They are the users from social media platforms such as Facebook, Twitter, and other social media sites. You probably invited them to have a look at your brand, or they just found the site randomly.
Paid marketing ads:
These are the consumers who get to your site through the paid advertisements that you have created. If you spend some money on ads, you will definitely see an improvement on the number of traffic.
Referral from strayed users:
Referral traffic comes from lost users. These are the people who come from other websites that are linked to yours. Let's assume your company offers tours and travel destinations, and another blog offering talks about reviews of same services and mentions your site on their blog while providing a link to your website. You will be able to identify the people clicking this link through your website.
Other traffic:
This is simply the rest of the traffic to your site. Google will often put the users it was unable to categorize in this section.
The Behavior of the Users
Which exact content are the users consuming?
Google analyzes the behavior of the users visiting your site. What content are they interested in? What are they doing while on the site? From this information, you will be able to find your most successful page and you will understand the most attractive product or piece of content.
You will realize what it is that brings more traffic to the site as well as which page is the least attractive. For bloggers, you will benefit immensely from the broken down order of successful pages as you will learn which type of topic is liked the most. This information will help you in crafting better content and SEO optimization.
Google Analytics is indispensable in the success of your website. You can also check the conversions section of your site to set more accurate goals for the site. It is essential to discover what type of browsers and products that your users are using to give them what they need efficiently. Track your site visitors in real-time through Google analytics.
We hope that these Google Analytics tips and tricks make it easier for you to find out who your audience is and how you can interact better with that audience. Do not hesitate to contact our team of Google Analytics experts if you have any questions.